The Marketing Blogger

I've worked in producing content for marketing since a long time ago. It has had different names: press releases, articles, newsletters, thought leadership, content assets... at the end it's all just content. With the proliferation of content marketing, everyone is now obsessed about producing content that "engages my audience" and that is "highly shareable". But most usually fail in this process because the success of content -in any shape or form- is that it has to be relevant for the reader.

Throughout the past couple of months I have attended a few marketing events related to different topics. At the end of the day, I reflected on all the topics exposed by very interesting speakers about marketing trends, digital, technology, and effectiveness. The main thing I took away from all this is one: it's all about people.