The Marketing Blogger

For the past 10 years there has been a boom on creating Digital marketing teams, plans and strategies. Every big company in the world created a Digital team that sit in different parts of the organization, sometimes in Marketing, sometimes in Communications, sometimes in IT... all aimed at the same goal: get up to speed in the new digital opportunities coming from an increasingly connected audience.

In the past few months, the whole social selling topic has become a major trend. Everyone across the B2B space is now looking into this topic and analyzing their options. As usual, there are the early adopters which have been doing it for a couple of years like IBM and have seen amazing results, but as social selling takes center-stage there's a few things that most people overlooks.

A lot of brands tend to be very self-centered. When you talk about content strategy, they usually go back to their marketing strategy and the products that they are going to be promoting. Unfortunately, this is the worst way of creating engagement with your brand.